Output URL Bidding

Summary: Introduces sponsored-search bidding over result URLs/hosts rather than query keywords. Shows compact output bids can match input-bid expressiveness, improve relevant-query recall, and combine with keyword bids in a hybrid mechanism. (summarized by gpt-5.6-luna on Jul 24 2026)

Paper ID: 10437
Venue: VLDB
Year: 2011
Pagerank: -
Overall Rank: 13,751 | 5.98%
DOI: 10.14778/1929861.1929863

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Authors

1. Panagiotis Papadimitriou (Stanford University)
2. Hector Garcia-Molina (Stanford University)
3. Ali Dasdan (eBay)
4. Santanu Kolay (eBay)

BibTeX Citation

@article{papadimitriou_vldb11,
        title = {{Output URL Bidding}},
        author = {Papadimitriou, Panagiotis and Garcia-Molina, Hector and Dasdan, Ali and Kolay, Santanu},
        journal = {PVLDB},
        series = {{VLDB} '11},
        volume = {4},
        number = {3},
        pages = {161--172},
        doi = {10.14778/1929861.1929863},
        url = {https://doi.org/10.14778/1929861.1929863},
        year = {2011}
}

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Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.

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