Is It Still "Big Data" If It Fits In My Pocket?
Summary: Catalogs recurring patterns in big data processing from MB to PB scale, challenging size-only notions of Big Data. Proposes a systems research agenda and assesses how existing models, tools, and workloads fit across scale, diversity, and new user types. (summarized by gpt-5-nano on Feb 09 2026)
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Authors
- 1. David Campbell (Microsoft)
BibTeX Citation
@article{campbell_vldb11,
title = {{Is It Still "Big Data" If It Fits In My Pocket?}},
author = {Campbell, David},
journal = {PVLDB},
series = {{VLDB} '11},
volume = {4},
number = {11},
pages = {694},
doi = {10.14778/3402707.3402709},
url = {https://doi.org/10.14778/3402707.3402709},
year = {2011}
}
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