Revenue Maximization in Incentivized Social Advertising
Summary: Models revenue as monotone submodular maximization under partition matroid and submodular knapsack budgets; NP-hard. Proposes two greedy algorithms with provable guarantees; scalable marginal-gain estimation via influence; experiments confirm. (summarized by gpt-5-nano on Feb 09 2026)
Incoming Non-self Citations Over Time
Authors
- 1. Cigdem Aslay
- 2. Francesco Bonchi
- 3. Laks V.S. Lakshmanan
- 4. Wei Lu
Incoming Citations (Sorted by Pagerank)
Showing 9 of 9 citing papers.
| Rank | Citing Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 5,170 | Pricing Influential Nodes in Online Social Networks | 2020 | VLDB | 5.6471109e-05 |
| 7,988 | Minimizing the Regret of an Influence Provider | 2021 | SIGMOD | 4.6128031e-05 |
| 8,003 | Analysis of Influence Contribution in Social Advertising | 2022 | VLDB | 4.6085729e-05 |
| 8,591 | Maximizing Social Welfare in a Competitive Diffusion Model | 2021 | VLDB | 4.4896282e-05 |
| 8,807 | Efficient and Effective Algorithms for Revenue Maximization in Social Advertising | 2021 | SIGMOD | 4.4455759e-05 |
| 9,097 | Managing Conflicting Interests of Stakeholders in Influencer Marketing | 2023 | SIGMOD | 4.3967784e-05 |
| 10,537 | Efficient and Effective Algorithms for A Family of Influence Maximization Problems with A Matroid Constraint | 2025 | VLDB | 4.1945683e-05 |
| 11,139 | Host Profit Maximization: Leveraging Performance Incentives and User Flexibility | 2024 | VLDB | 4.1945683e-05 |
| 11,208 | Efficient Algorithm for Budgeted Adaptive Influence Maximization: An Incremental RR-set Update Approach | 2023 | SIGMOD | 4.1945683e-05 |
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Outgoing Citations (Sorted by Pagerank)
Showing 4 of 4 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank | Cited Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 180 | Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency | 2014 | SIGMOD | 0.00037135181 |
| 337 | Influence Maximization in Near-Linear Time: A Martingale Approach | 2015 | SIGMOD | 0.00027011645 |
| 436 | Stop-and-Stare: Optimal Sampling Algorithms for Viral Marketing in Billion-scale Networks | 2016 | SIGMOD | 0.00023259324 |
| 4,109 | Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret | 2015 | VLDB | 6.4432261e-05 |
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