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Analysis of Influence Contribution in Social Advertising
Summary: ICA for influencer campaigns in OSNs is framed via Shapley-value rationale to quantify each influencer's contribution. It yields a linear-time exact solution under LT and a FPRAS for IC with scalable sampling, with experiments showing improved attribution and efficiency.
(summarized by gpt-5-nano on Feb 09 2026)
- Paper ID
- 12824
- Venue
- VLDB
- Year
- 2022
- Pagerank
- 4.6085729e-05
- Overall Rank
- 8,003 | 44.33%
- DOI
-
10.14778/3484946.3489514
Incoming Non-self Citations Over Time
Incoming Citations (Sorted by Pagerank)
Showing 3 of 3 citing papers.
Outgoing Citations (Sorted by Pagerank)
Showing 22 of 22 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank |
Cited Paper |
Year |
Venue |
Pagerank |
| 90 |
A Data-Based Approach to Social Influence Maximization |
2012 |
VLDB |
0.00052068982 |
| 180 |
Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency |
2014 |
SIGMOD |
0.00037135181 |
| 337 |
Influence Maximization in Near-Linear Time: A Martingale Approach |
2015 |
SIGMOD |
0.00027011645 |
| 436 |
Stop-and-Stare: Optimal Sampling Algorithms for Viral Marketing in Billion-scale Networks |
2016 |
SIGMOD |
0.00023259324 |
| 1,652 |
Debunking the Myths of Influence Maximization: An In-Depth Benchmarking Study |
2017 |
SIGMOD |
0.00011010086 |
| 1,801 |
Online Processing Algorithms for Influence Maximization |
2018 |
SIGMOD |
0.00010510943 |
| 1,850 |
Real-time Targeted Influence Maximization for Online Advertisements |
2015 |
VLDB |
0.00010328335 |
| 2,220 |
Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models |
2016 |
SIGMOD |
9.2622402e-05 |
| 2,371 |
From Competition to Complementarity: Comparative Influence Diffusion and Maximization |
2016 |
VLDB |
8.9482922e-05 |
| 2,486 |
Efficient Algorithms for Budgeted Influence Maximization on Massive Social Networks |
2020 |
VLDB |
8.6741469e-05 |
| 2,490 |
Online Topic-Aware Influence Maximization |
2015 |
VLDB |
8.6584707e-05 |
| 2,664 |
Influence Maximization Revisited: Efficient Reverse Reachable Set Generation with Bound Tightened |
2020 |
SIGMOD |
8.3512717e-05 |
| 4,109 |
Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret |
2015 |
VLDB |
6.4432261e-05 |
| 4,220 |
Revisiting the Stop-and-Stare Algorithms for Influence Maximization |
2017 |
VLDB |
6.3493792e-05 |
| 4,371 |
Real-Time Influence Maximization on Dynamic Social Streams |
2017 |
VLDB |
6.2459569e-05 |
| 5,083 |
Revenue Maximization in Incentivized Social Advertising |
2017 |
VLDB |
5.7108274e-05 |
| 5,090 |
Efficient Algorithms for Adaptive Influence Maximization |
2018 |
VLDB |
5.7042676e-05 |
| 5,170 |
Pricing Influential Nodes in Online Social Networks |
2020 |
VLDB |
5.6471109e-05 |
| 6,086 |
Continuous Influence Maximization: What Discounts Should We Offer to Social Network Users? |
2016 |
SIGMOD |
5.21857e-05 |
| 6,158 |
The Solution Distribution of Influence Maximization: A High-level Experimental Study on Three Algorithmic Approaches |
2020 |
SIGMOD |
5.1800945e-05 |
| 6,179 |
Efficient Approximation Algorithms for Adaptive Seed Minimization |
2019 |
SIGMOD |
5.1691599e-05 |
| 7,904 |
Coarsening Massive Influence Networks for Scalable Diffusion Analysis |
2017 |
SIGMOD |
4.6214923e-05 |
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