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A Data Mining Application: Customer Retention at the Port of Singapore Authority (PSA)

Summary: PSA retention via data mining: decision-tree induction, deviation analysis, and multi-level association rules to gauge loyalty. Offers a novel, integrative approach for predicting defection and guiding retention decisions from early-warning signals. (summarized by gpt-5-nano on Feb 09 2026)

Paper ID
3054
Venue
SIGMOD
Year
1998
Pagerank
4.1945683e-05
Overall Rank
12,732 | 11.43%
DOI
-

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