Augmenting Decision Making via Interactive What-If Analysis
Summary: Defines four core functionalities for interactive what‑if exploration to expose functional relationships between driver attributes and KPIs, implemented in SYSTEM D. SYSTEM D enables rapid hypothesis testing in marketing‑mix, retention, and deal‑closing use cases and receives positive practitioner feedback with suggested UX refinements. (summarized by gpt-5-mini on Feb 09 2026)
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Authors
- 1. Sneha Gathani (Sigma Computing; University of Maryland)
- 2. Madelon Hulsebos (Sigma Computing; University of Amsterdam)
- 3. James Gale (Sigma Computing)
- 4. Peter J. Haas (University of Massachusetts Amherst)
- 5. Çağatay Demiralp (Sigma Computing)
BibTeX Citation
@inproceedings{gathani_cidr22,
address = {Amsterdam, Netherlands},
series = {{CIDR} '22},
title = {{Augmenting Decision Making via Interactive What-If Analysis}},
booktitle = {Proceedings of the {Conference} on {Innovative} {Data} {Systems} {Research}},
author = {Gathani, Sneha and Hulsebos, Madelon and Gale, James and Haas, Peter J. and Demiralp, Çağatay},
year = {2022}
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Outgoing Citations (Sorted by Pagerank)
Showing 5 of 5 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank | Cited Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 993 | Simulation of Database-Valued Markov Chains Using SimSQL | 2013 | SIGMOD | 0.00012789598 |
| 3,000 | Explaining Black-Box Algorithms Using Probabilistic Contrastive Counterfactuals | 2021 | SIGMOD | 7.8677069e-05 |
| 3,570 | Davos: A System for Interactive Data-Driven Decision Making | 2021 | VLDB | 7.3008782e-05 |
| 5,286 | Data is Dead… Without What-If Models | 2011 | VLDB | 6.282151e-05 |
| 8,983 | Stochastic Package Queries in Probabilistic Databases | 2020 | SIGMOD | 5.3396928e-05 |
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