The Value of Social Media Data in Enterprise Applications

Summary: Social media data unlocks enterprise value beyond traditional media; builds consumer profiles via text and entity analytics. Describes scalable, distributed analytics and ML models to profile individuals and micro-segments for marketing decisions. (summarized by gpt-5-nano on Feb 09 2026)

Paper ID: 4658
Venue: SIGMOD
Year: 2012
Pagerank: -
Overall Rank: 13,663 | 6.26%
DOI: 10.1145/2213836.2213949

Incoming Non-self Citations Over Time

No non-self incoming citations found for this paper in this database.

Authors

1. Shivakumar Vaithyanathan (IBM)

BibTeX Citation

@inproceedings{vaithyanathan_sigmod12,
        title = {{The Value of Social Media Data in Enterprise Applications}},
        author = {Vaithyanathan, Shivakumar},
        series = {{SIGMOD} '12},
        booktitle = {Proceedings of the {ACM} {SIGMOD} International Conference on Management of Data},
        publisher = {Association for Computing Machinery},
        doi = {10.1145/2213836.2213949},
        url = {https://dl.acm.org/doi/10.1145/2213836.2213949},
        year = {2012}
}

Incoming Citations (Sorted by Pagerank)

Showing 0 of 0 citing papers.

Rank	Citing Paper	Year	Venue	Pagerank

Outgoing Citations (Sorted by Pagerank)

Showing 0 of 0 cited papers.

Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.

Rank	Cited Paper	Year	Venue	Pagerank

Semantically Similar Papers

#	Overall Rank	Paper	Year	Venue
1	13,755	Extreme Streaming: Business Optimization Driving Algorithmic Challenges	2008	SIGMOD
2	12,049	Microblogs Data Management Systems: Querying, Analysis, and Visualization	2016	SIGMOD
3	9,138	Community Systems: The World Online	2007	CIDR
4	13,467	The Power of Summarization in Graph Mining and Learning: Smaller Data, Faster Methods, More Interpretability	2021	VLDB
5	2,109	Analytic Database Technologies for a New Kind of User - The Data Enthusiast	2012	SIGMOD
6	13,730	Voyagers and Voyeurs: Supporting Social Data Analysis	2009	SIGMOD
7	8,017	Data Management for Social Networking	2016	PODS
8	12,318	Surfacing Time-critical Insights from Social Media	2012	SIGMOD
9	5,246	Entity Extraction, Linking, Classification, and Tagging for Social Media: A Wikipedia-Based Approach	2013	VLDB
10	12,145	Structured Analytics in Social Media	2015	VLDB