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Maximizing Welfare in Social Networks under A Utility Driven Influence Diffusion model

Summary: UIC model links utility-driven adoption with influence diffusion for complementary items. Greedy allocation achieves (1-1/e-ε) welfare despite non-submodular objective; bundleGRD scales and outperforms baselines on real and synthetic networks. (summarized by gpt-5-nano on Feb 09 2026)

Paper ID
5691
Venue
SIGMOD
Year
2019
Pagerank
5.2650733e-05
Overall Rank
5,938 | 58.70%
DOI
10.1145/3299869.3319879

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