GetReal: Towards Realistic Selection of Influence Maximization Strategies in Competitive Networks
Summary: Models competitive IM as a multi-agent game among rival groups; introduces GetReal to compute best-response strategies and detect Nash equilibria under adversarial competition. Real-network experiments show superior influence with realistic strategy mixtures. (summarized by gpt-5-nano on Feb 09 2026)
Incoming Non-self Citations Over Time
Authors
- 1. Hui Li (Xidian University)
- 2. Sourav S Bhowmick (Nanyang Technological University)
- 3. Jiangtao Cui (Xidian University)
- 4. Yunjun Gao (Zhejiang University)
- 5. Jianfeng Ma (Xidian University)
BibTeX Citation
@inproceedings{li_sigmod15,
title = {{GetReal: Towards Realistic Selection of Influence Maximization Strategies in Competitive Networks}},
author = {Li, Hui and Bhowmick, Sourav S and Cui, Jiangtao and Gao, Yunjun and Ma, Jianfeng},
series = {{SIGMOD} '15},
booktitle = {Proceedings of the {ACM} {SIGMOD} International Conference on Management of Data},
publisher = {Association for Computing Machinery},
doi = {10.1145/2723372.2723710},
url = {https://dl.acm.org/doi/10.1145/2723372.2723710},
year = {2015}
}Incoming Citations (Sorted by Pagerank)
Showing 4 of 4 citing papers.
| Rank | Citing Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 1,964 | Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models | 2016 | SIGMOD | 9.3059474e-05 |
| 4,054 | Real-Time Influence Maximization on Dynamic Social Streams | 2017 | VLDB | 6.8274063e-05 |
| 11,554 | Influence Maximization via Vertex Countering | 2024 | VLDB | 4.9793485e-05 |
| 11,663 | Host Profit Maximization: Leveraging Performance Incentives and User Flexibility | 2024 | VLDB | 4.9793485e-05 |
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Outgoing Citations (Sorted by Pagerank)
Showing 2 of 2 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank | Cited Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 199 | Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency | 2014 | SIGMOD | 0.00025522558 |
| 299 | A Data-Based Approach to Social Influence Maximization | 2012 | VLDB | 0.00021812174 |
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