MAD Skills: New Analysis Practices for Big Data
Summary: MAD: Magnetic, Agile, Deep data analysis marks a radical shift from EDW/BI for big data. It presents data-parallel density methods and SQL/MapReduce-enabled workflows on Greenplum to enable agile analytics for advertising networks. (summarized by gpt-5-nano on Feb 09 2026)
Incoming Non-self Citations Over Time
Authors
- 1. Jeffrey Cohen (Greenplum)
- 2. Brian Dolan (Fox Audience Network)
- 3. Mark Dunlap (Evergreen Technologies)
- 4. Joseph M. Hellerstein (University of California Berkeley)
- 5. Caleb Welton (Greenplum)
BibTeX Citation
@article{cohen_vldb09,
title = {{MAD Skills: New Analysis Practices for Big Data}},
author = {Cohen, Jeffrey and Dolan, Brian and Dunlap, Mark and Hellerstein, Joseph M. and Welton, Caleb},
journal = {PVLDB},
series = {{VLDB} '09},
doi = {10.14778/1687553.1687576},
url = {https://doi.org/10.14778/1687553.1687576},
year = {2009}
}Incoming Citations (Sorted by Pagerank)
Showing 3 of 53 citing papers.
| Rank | Citing Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 12,184 | Interval Disaggregate: A New Operator for Business Planning | 2014 | VLDB | 5.093636e-05 |
| 12,304 | Approximate Computation and Implicit Regularization for Very Large-scale Data Analysis | 2012 | PODS | 5.093636e-05 |
| 12,398 | Resiliency-Aware Data Management | 2011 | VLDB | 5.093636e-05 |
Outgoing Citations (Sorted by Pagerank)
Showing 9 of 9 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank | Cited Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 9 | Online Aggregation | 1997 | SIGMOD | 0.00077458002 |
| 12 | C-Store: A Column-oriented DBMS | 2005 | VLDB | 0.00069513174 |
| 98 | Encapsulation of Parallelism in the Volcano Query Processing System | 1990 | SIGMOD | 0.00034510605 |
| 457 | Don’t Scrap It, Wrap It! A Wrapper Architecture for Legacy Data Sources | 1997 | VLDB | 0.00018120468 |
| 868 | Requirements for Science Data Bases and SciDB | 2009 | CIDR | 0.00013504796 |
| 1,002 | Designing And Mining Multi-Terabyte Astronomy Archives: The Sloan Digital Sky Survey | 2000 | SIGMOD | 0.00012706131 |
| 1,039 | RIOT: I/O-Efficient Numerical Computing without SQL | 2009 | CIDR | 0.00012474977 |
| 1,149 | A Case for A Collaborative Query Management System | 2009 | CIDR | 0.0001194728 |
| 3,277 | ZOO: A Desktop Experiment Management Environment | 1996 | VLDB | 7.5726758e-05 |
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