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Analysis of Influence Contribution in Social Advertising
Summary: ICA for influencer campaigns in OSNs is framed via Shapley-value rationale to quantify each influencer's contribution. It yields a linear-time exact solution under LT and a FPRAS for IC with scalable sampling, with experiments showing improved attribution and efficiency.
(summarized by gpt-5-nano on Feb 09 2026)
- Paper ID
- 12825
- Venue
- VLDB
- Year
- 2022
- Pagerank
- 4.604154e-05
- Overall Rank
- 8,007 | 44.36%
- DOI
-
10.14778/3484946.3489514
Incoming Non-self Citations Over Time
Incoming Citations (Sorted by Pagerank)
Showing 3 of 3 citing papers.
Outgoing Citations (Sorted by Pagerank)
Showing 22 of 22 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank |
Cited Paper |
Year |
Venue |
Pagerank |
| 90 |
A Data-Based Approach to Social Influence Maximization |
2012 |
VLDB |
0.00052018478 |
| 180 |
Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency |
2014 |
SIGMOD |
0.00037101192 |
| 338 |
Influence Maximization in Near-Linear Time: A Martingale Approach |
2015 |
SIGMOD |
0.00026987013 |
| 437 |
Stop-and-Stare: Optimal Sampling Algorithms for Viral Marketing in Billion-scale Networks |
2016 |
SIGMOD |
0.00023237348 |
| 1,652 |
Debunking the Myths of Influence Maximization: An In-Depth Benchmarking Study |
2017 |
SIGMOD |
0.00010999442 |
| 1,798 |
Online Processing Algorithms for Influence Maximization |
2018 |
SIGMOD |
0.00010500792 |
| 1,857 |
Real-time Targeted Influence Maximization for Online Advertisements |
2015 |
VLDB |
0.00010318371 |
| 2,226 |
Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models |
2016 |
SIGMOD |
9.2532857e-05 |
| 2,375 |
From Competition to Complementarity: Comparative Influence Diffusion and Maximization |
2016 |
VLDB |
8.9401216e-05 |
| 2,485 |
Efficient Algorithms for Budgeted Influence Maximization on Massive Social Networks |
2020 |
VLDB |
8.6657901e-05 |
| 2,490 |
Online Topic-Aware Influence Maximization |
2015 |
VLDB |
8.6500989e-05 |
| 2,668 |
Influence Maximization Revisited: Efficient Reverse Reachable Set Generation with Bound Tightened |
2020 |
SIGMOD |
8.3432296e-05 |
| 4,108 |
Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret |
2015 |
VLDB |
6.4370139e-05 |
| 4,219 |
Revisiting the Stop-and-Stare Algorithms for Influence Maximization |
2017 |
VLDB |
6.3432726e-05 |
| 4,369 |
Real-Time Influence Maximization on Dynamic Social Streams |
2017 |
VLDB |
6.2399378e-05 |
| 5,083 |
Revenue Maximization in Incentivized Social Advertising |
2017 |
VLDB |
5.705337e-05 |
| 5,092 |
Efficient Algorithms for Adaptive Influence Maximization |
2018 |
VLDB |
5.6987819e-05 |
| 5,170 |
Pricing Influential Nodes in Online Social Networks |
2020 |
VLDB |
5.6416844e-05 |
| 6,091 |
Continuous Influence Maximization: What Discounts Should We Offer to Social Network Users? |
2016 |
SIGMOD |
5.2141312e-05 |
| 6,159 |
The Solution Distribution of Influence Maximization: A High-level Experimental Study on Three Algorithmic Approaches |
2020 |
SIGMOD |
5.1751218e-05 |
| 6,181 |
Efficient Approximation Algorithms for Adaptive Seed Minimization |
2019 |
SIGMOD |
5.1641945e-05 |
| 7,903 |
Coarsening Massive Influence Networks for Scalable Diffusion Analysis |
2017 |
SIGMOD |
4.6170606e-05 |
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