Turning Data into Knowledge: Challenges and Opportunities at Baidu.com
Summary: Large-scale data-to-knowledge pipeline across Baidu's search, iknow.baidu.com, and ads; focuses on data integration, indexing, and NLP-driven knowledge extraction at web scale. Open problems reveal language-specific NLP, system integration, and monetization challenges for search quality and services. (summarized by gpt-5-nano on Feb 09 2026)
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Authors
- 1. William I. Chang (Baidu)
BibTeX Citation
@inproceedings{chang_sigmod07,
title = {{Turning Data into Knowledge: Challenges and Opportunities at Baidu.com}},
author = {Chang, William I.},
series = {{SIGMOD} '07},
booktitle = {Proceedings of the {ACM} {SIGMOD} International Conference on Management of Data},
publisher = {Association for Computing Machinery},
doi = {10.1145/1247480.1247576},
url = {https://dl.acm.org/doi/10.1145/1247480.1247576},
year = {2007}
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