Data Management and Mining in Internet Ad Systems
Summary: Tutorial on Internet ad data management: real-time transactions, auctions, targeting, and mining across users, publishers, and advertisers. Uniquely emphasizes how strategic behavior and game theory shape ad-generated data. (summarized by gpt-5.6-luna on Jul 24 2026)
Incoming Non-self Citations Over Time
No non-self incoming citations found for this paper in this database.
Authors
- 1. S. Muthukrishnan (Google; Rutgers University)
BibTeX Citation
@article{muthukrishnan_vldb10,
title = {{Data Management and Mining in Internet Ad Systems}},
author = {Muthukrishnan, S.},
journal = {PVLDB},
series = {{VLDB} '10},
volume = {3},
number = {2},
doi = {10.14778/1920841.1921067},
url = {https://doi.org/10.14778/1920841.1921067},
year = {2010}
}Incoming Citations (Sorted by Pagerank)
Showing 0 of 0 citing papers.
| Rank | Citing Paper | Year | Venue | Pagerank |
|---|
Previous
Page 1 / 1
Next
Outgoing Citations (Sorted by Pagerank)
Showing 0 of 0 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank | Cited Paper | Year | Venue | Pagerank |
|---|
Previous
Page 1 / 1
Next
Semantically Similar Papers
| # | Overall Rank | Paper | Year | Venue |
|---|---|---|---|---|
| 1 | 9,212 | Feasible Itemset Distributions in Data Mining: Theory and Application | 2003 | PODS |
| 2 | 12,548 | Information Theory For Data Management | 2009 | VLDB |
| 3 | 5,833 | Managing and Mining Large Graphs: Systems and Implementations | 2012 | SIGMOD |
| 4 | 8,676 | Machine Learning for Data Management: Problems and Solutions | 2018 | SIGMOD |
| 5 | 1,250 | Data Management in Machine Learning: Challenges, Techniques, and Systems | 2017 | SIGMOD |
| 6 | 8,813 | Efficient and Effective Algorithms for Revenue Maximization in Social Advertising | 2021 | SIGMOD |
| 7 | 9,594 | Overview of Turn Data Management Platform for Digital Advertising | 2013 | VLDB |
| 8 | 14,219 | Data Mining Techniques | 1996 | SIGMOD |
| 9 | 9,984 | Is Data Management the Beating Heart of AI Systems? | 2022 | SIGMOD |
| 10 | 13,712 | Database Systems Research on Data Mining | 2010 | SIGMOD |