Continuous Influence Maximization: What Discounts Should We Offer to Social Network Users?
Summary: Continuous influence maximization: optimize per-user discounts under a budget to maximize expected adoption. Model-agnostic, coordinate-descent optimization; IC-specific efficiencies; four-network study shows gains with modest overhead over classical IM. (summarized by gpt-5-nano on Feb 09 2026)
Incoming Non-self Citations Over Time
Authors
- 1. Yu Yang (Simon Fraser University)
- 2. Xiangbo Mao (Simon Fraser University; Zhejiang University)
- 3. Jian Pei (Simon Fraser University)
- 4. Xiaofei He (Zhejiang University)
BibTeX Citation
@inproceedings{yang_sigmod16,
title = {{Continuous Influence Maximization: What Discounts Should We Offer to Social Network Users?}},
author = {Yang, Yu and Mao, Xiangbo and Pei, Jian and He, Xiaofei},
series = {{SIGMOD} '16},
booktitle = {Proceedings of the {ACM} {SIGMOD} International Conference on Management of Data},
publisher = {Association for Computing Machinery},
doi = {10.1145/2882903.2882961},
url = {https://dl.acm.org/doi/10.1145/2882903.2882961},
year = {2016}
}Incoming Citations (Sorted by Pagerank)
Showing 5 of 5 citing papers.
| Rank | Citing Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 5,890 | An In-Depth Comparison of s-t Reliability Algorithms over Uncertain Graphs | 2019 | VLDB | 6.0496722e-05 |
| 7,315 | Analysis of Influence Contribution in Social Advertising | 2022 | VLDB | 5.6470323e-05 |
| 10,611 | Augmenting Social Influence of Uncertain Seeds via Probabilistic Link Insertion | 2026 | VLDB | 5.093636e-05 |
| 11,345 | Host Profit Maximization: Leveraging Performance Incentives and User Flexibility | 2024 | VLDB | 5.093636e-05 |
| 11,409 | Efficient Algorithm for Budgeted Adaptive Influence Maximization: An Incremental RR-set Update Approach | 2023 | SIGMOD | 5.093636e-05 |
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Outgoing Citations (Sorted by Pagerank)
Showing 2 of 2 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank | Cited Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 194 | Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency | 2014 | SIGMOD | 0.000259047 |
| 315 | Influence Maximization in Near-Linear Time: A Martingale Approach | 2015 | SIGMOD | 0.00021436156 |
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