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Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency

Summary: TIM bridges theory and practice for influence maximization under IC, LT, and triggering models. Near-optimal O((k+l)(n+m) log n / e^2) time with (1-1/e - e)-approx and practical heuristics; scales to very large graphs on commodity hardware, beating prior guaranteed methods by orders of magnitude. (summarized by gpt-5-nano on Feb 09 2026)

Paper ID
4862
Venue
SIGMOD
Year
2014
Pagerank
0.000259047
Overall Rank
194 | 98.68%
DOI
10.1145/2588555.2593670

Incoming Non-self Citations Over Time

Authors

BibTeX Citation

@inproceedings{tang_sigmod14,
        title = {{Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency}},
        author = {Tang, Youze and Xiao, Xiaokui and Shi, Yanchen},
        series = {{SIGMOD} '14},
        booktitle = {Proceedings of the {ACM} {SIGMOD} International Conference on Management of Data},
        publisher = {Association for Computing Machinery},
        doi = {10.1145/2588555.2593670},
        url = {https://dl.acm.org/doi/10.1145/2588555.2593670},
        year = {2014}
}

Incoming Citations (Sorted by Pagerank)

Showing 50 of 53 citing papers.

Rank Citing Paper Year Venue Pagerank
315 Influence Maximization in Near-Linear Time: A Martingale Approach 2015 SIGMOD 0.00021436156
453 Stop-and-Stare: Optimal Sampling Algorithms for Viral Marketing in Billion-scale Networks 2016 SIGMOD 0.00018145895
1,478 Online Processing Algorithms for Influence Maximization 2018 SIGMOD 0.00010651983
1,531 Debunking the Myths of Influence Maximization: An In-Depth Benchmarking Study 2017 SIGMOD 0.00010472526
1,919 Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models 2016 SIGMOD 9.4850778e-05
2,199 Real-time Targeted Influence Maximization for Online Advertisements 2015 VLDB 8.9668012e-05
2,260 Online Topic-Aware Influence Maximization 2015 VLDB 8.8526838e-05
2,320 Influence Maximization Revisited: Efficient Reverse Reachable Set Generation with Bound Tightened 2020 SIGMOD 8.7576221e-05
2,547 From Competition to Complementarity: Comparative Influence Diffusion and Maximization 2016 VLDB 8.4331576e-05
2,752 Efficient Algorithms for Budgeted Influence Maximization on Massive Social Networks 2020 VLDB 8.1648436e-05
3,639 Revisiting the Stop-and-Stare Algorithms for Influence Maximization 2017 VLDB 7.2335041e-05
3,966 Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret 2015 VLDB 6.9848297e-05
3,989 Real-Time Influence Maximization on Dynamic Social Streams 2017 VLDB 6.9716774e-05
4,795 Revenue Maximization in Incentivized Social Advertising 2017 VLDB 6.5032332e-05
4,804 Efficient Algorithms for Adaptive Influence Maximization 2018 VLDB 6.5010703e-05
5,095 Pricing Influential Nodes in Online Social Networks 2020 VLDB 6.3654556e-05
5,192 Discovering Your Selling Points: Personalized Social Influential Tags Exploration 2017 SIGMOD 6.3263349e-05
5,267 GetReal: Towards Realistic Selection of Influence Maximization Strategies in Competitive Networks 2015 SIGMOD 6.2925e-05
5,710 Continuous Influence Maximization: What Discounts Should We Offer to Social Network Users? 2016 SIGMOD 6.1141071e-05
5,786 The Solution Distribution of Influence Maximization: A High-level Experimental Study on Three Algorithmic Approaches 2020 SIGMOD 6.0890538e-05
5,889 Shortest Paths and Centrality in Uncertain Networks 2021 VLDB 6.0496722e-05
5,920 Efficient Approximation Algorithms for Adaptive Seed Minimization 2019 SIGMOD 6.0418521e-05
6,415 Influence Maximization in Real-World Closed Social Networks 2023 VLDB 5.8830469e-05
7,157 Misinformation Mitigation under Differential Propagation Rates and Temporal Penalties 2022 VLDB 5.6859641e-05
7,181 Collective Influence Maximization for Multiple Competing Products with an Awareness-to-Influence Model 2021 VLDB 5.6794437e-05
7,315 Analysis of Influence Contribution in Social Advertising 2022 VLDB 5.6470323e-05
7,446 Dynamic Influence Analysis in Evolving Networks 2016 VLDB 5.6149944e-05
7,588 Spheres of Influence for More Effective Viral Marketing 2016 SIGMOD 5.5907856e-05
7,600 Towards Best Region Search for Data Exploration 2016 SIGMOD 5.5867987e-05
7,771 Triangular Stability Maximization by Influence Spread over Social Networks 2023 VLDB 5.5470467e-05
7,963 Coarsening Massive Influence Networks for Scalable Diffusion Analysis 2017 SIGMOD 5.5177915e-05
8,254 Popularity Ratio Maximization: Surpassing Competitors through Influence Propagation 2023 SIGMOD 5.4574671e-05
8,533 Community Level Diffusion Extraction 2015 SIGMOD 5.4119882e-05
8,627 ThriftLLM: On Cost-Effective Selection of Large Language Models for Classification Queries 2025 VLDB 5.3969543e-05
8,795 Finding Seeds and Relevant Tags Jointly: For Targeted Influence Maximization in Social Networks 2018 SIGMOD 5.3704111e-05
8,813 Efficient and Effective Algorithms for Revenue Maximization in Social Advertising 2021 SIGMOD 5.3652634e-05
8,913 Efficient Approximation Algorithms for Minimum Cost Seed Selection with Probabilistic Coverage Guarantee 2024 SIGMOD 5.3483178e-05
9,057 Efficient Influence Minimization via Node Blocking 2024 VLDB 5.3251649e-05
9,242 Managing Conflicting Interests of Stakeholders in Influencer Marketing 2023 SIGMOD 5.2993405e-05
9,243 Scapin: Scalable Graph Structure Perturbation by Augmented Influence Maximization 2023 SIGMOD 5.2993405e-05
9,244 Minimum Vertex Augmentation 2021 VLDB 5.2993405e-05
9,849 Unconstrained Submodular Maximization with Modular Costs: Tight Approximation and Application to Profit Maximization 2021 VLDB 5.2094004e-05
10,408 Time-Critical Influence Minimization via Node Blocking 2026 SIGMOD 5.093636e-05
10,495 Robust Fair Influence Maximization under Multiple Community Partitions 2026 SIGMOD 5.093636e-05
10,611 Augmenting Social Influence of Uncertain Seeds via Probabilistic Link Insertion 2026 VLDB 5.093636e-05
10,809 Efficient and Effective Algorithms for A Family of Influence Maximization Problems with A Matroid Constraint 2025 VLDB 5.093636e-05
11,216 Influence Maximization via Vertex Countering 2024 VLDB 5.093636e-05
11,278 A Benchmark Study of Deep-RL Methods for Maximum Coverage Problems over Graphs 2024 VLDB 5.093636e-05
11,286 Fast and Space-Efficient Parallel Algorithms for Influence Maximization 2024 VLDB 5.093636e-05
11,345 Host Profit Maximization: Leveraging Performance Incentives and User Flexibility 2024 VLDB 5.093636e-05
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Outgoing Citations (Sorted by Pagerank)

Showing 1 of 1 cited papers.

Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.

Rank Cited Paper Year Venue Pagerank
296 A Data-Based Approach to Social Influence Maximization 2012 VLDB 0.00022220351
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# Overall Rank Paper Year Venue
1 8,595 Maximizing Social Welfare in a Competitive Diffusion Model 2021 VLDB
2 11,286 Fast and Space-Efficient Parallel Algorithms for Influence Maximization 2024 VLDB
3 2,752 Efficient Algorithms for Budgeted Influence Maximization on Massive Social Networks 2020 VLDB
4 296 A Data-Based Approach to Social Influence Maximization 2012 VLDB
5 3,989 Real-Time Influence Maximization on Dynamic Social Streams 2017 VLDB
6 2,260 Online Topic-Aware Influence Maximization 2015 VLDB
7 4,804 Efficient Algorithms for Adaptive Influence Maximization 2018 VLDB
8 2,320 Influence Maximization Revisited: Efficient Reverse Reachable Set Generation with Bound Tightened 2020 SIGMOD
9 7,963 Coarsening Massive Influence Networks for Scalable Diffusion Analysis 2017 SIGMOD
10 315 Influence Maximization in Near-Linear Time: A Martingale Approach 2015 SIGMOD