Microsoft CEP Server and Online Behavioral Targeting

Summary: Demonstrates Microsoft CEP, a declarative event-stream engine offering multiple consistency levels, composable/fused queries, operator sharing, and introspection/debugging. Exercises these capabilities on web-click streams for online behavioral targeting. (summarized by gpt-5.6-luna on Jul 24 2026)

Paper ID: ha7a1cd446fd65ac9
Venue: VLDB
Year: 2009
Pagerank: 8.3350246e-05
Overall Rank: 2,532 | 82.98%
DOI: 10.14778/1687553.1687590

Incoming Non-self Citations Over Time

Authors

1. M. H. Ali (Microsoft SQL Server)
2. C. Gerea (Microsoft SQL Server)
3. B. S. Raman (Microsoft SQL Server)
4. B. Sezgin (Microsoft SQL Server)
5. T. Tarnavski (Microsoft SQL Server)
6. T. Verona (Microsoft SQL Server)
7. P. Wang (Microsoft SQL Server)
8. P. Zabback (Microsoft SQL Server)
9. A. Ananthanarayan (Microsoft SQL Server)
10. A. Kirilov (Microsoft SQL Server)
11. M. Lu (Microsoft SQL Server)
12. A. Raizman (Microsoft SQL Server)
13. R. Krishnan (Microsoft SQL Server)
14. R. Schindlauer (Microsoft SQL Server)
15. T. Grabs (Microsoft SQL Server)
16. S. Bjeletich (Microsoft SQL Server)
17. B. Chandramouli (Microsoft)
18. J. Goldstein (Microsoft)
19. S. Bhat (Microsoft Audience Intelligence)
20. Ying Li (Microsoft Audience Intelligence)
21. V. Di Nicola (Microsoft Audience Intelligence)
22. X. Wang (Microsoft Audience Intelligence)
23. David Maier (Portland State University)
24. S. Grell (European Microsoft Innovation Center)
25. O. Nano (European Microsoft Innovation Center)
26. I. Santos (European Microsoft Innovation Center)

BibTeX Citation

@article{ali_vldb09,
        title = {{Microsoft CEP Server and Online Behavioral Targeting}},
        author = {Ali, M. H. and Gerea, C. and Raman, B. S. and Sezgin, B. and Tarnavski, T. and Verona, T. and Wang, P. and Zabback, P. and Ananthanarayan, A. and Kirilov, A. and Lu, M. and Raizman, A. and Krishnan, R. and Schindlauer, R. and Grabs, T. and Bjeletich, S. and Chandramouli, B. and Goldstein, J. and Bhat, S. and Li, Ying and Di Nicola, V. and Wang, X. and Maier, David and Grell, S. and Nano, O. and Santos, I.},
        journal = {PVLDB},
        series = {{VLDB} '09},
        doi = {10.14778/1687553.1687590},
        url = {https://doi.org/10.14778/1687553.1687590},
        year = {2009}
}

Incoming Citations (Sorted by Pagerank)

Showing 20 of 20 citing papers.

Rank	Citing Paper	Year	Venue	Pagerank
1,584	On Complexity and Optimization of Expensive Queries in Complex Event Processing	2014	SIGMOD	0.00010163707
2,990	StreamRec: A Real-Time Recommender System	2011	SIGMOD	7.7745392e-05
3,106	SABER: Window-Based Hybrid Stream Processing for Heterogeneous Architectures	2016	SIGMOD	7.6428848e-05
3,258	How to Fit when No One Size Fits	2013	CIDR	7.4873069e-05
3,400	High-Performance Dynamic Pattern Matching over Disordered Streams	2010	VLDB	7.3336355e-05
4,098	On-the-fly Progress Detection in Iterative Stream Queries	2009	VLDB	6.8090144e-05
5,013	Massive Scale-out of Expensive Continuous Queries	2011	VLDB	6.314427e-05
5,059	Active Complex Event Processing over Event Streams	2011	VLDB	6.2917112e-05
5,745	Scalable Progressive Analytics on Big Data in the Cloud	2013	VLDB	6.0090513e-05
5,843	Optimal and General Out-of-Order Sliding-Window Aggregation	2019	VLDB	5.9731599e-05
5,895	Recognizing Patterns in Streams with Imprecise Timestamps	2010	VLDB	5.9557639e-05
6,026	Online Visualization of Geospatial Stream Data using the WorldWide Telescope	2011	VLDB	5.9115786e-05
6,513	Geospatial Stream Query Processing using Microsoft SQL Server StreamInsight	2010	VLDB	5.7596327e-05
6,593	MonetDB/DataCell: Online Analytics in a Streaming Column-Store	2012	VLDB	5.7419898e-05
7,393	On the Complexity of Privacy-Preserving Complex Event Processing	2011	PODS	5.5372199e-05
7,548	From Regular Expressions to Nested Words: Unifying Languages and Query Execution for Relational and XML Sequences	2010	VLDB	5.4981314e-05
7,860	Changing Flights in Mid-air: A Model for Safely Modifying Continuous Queries	2011	SIGMOD	5.4391693e-05
10,228	From FASTER to F2: Evolving Concurrent Key-Value Store Designs for Large Skewed Workloads	2025	VLDB	5.0571508e-05
11,210	Scalable Complex Event Processing on Video Streams	2025	SIGMOD	4.9793485e-05
12,724	K*SQL: A Unifying Engine for Sequence Patterns and XML	2010	SIGMOD	4.9793485e-05

Outgoing Citations (Sorted by Pagerank)

Showing 2 of 2 cited papers.

Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.

Rank	Cited Paper	Year	Venue	Pagerank
429	Flexible Time Management in Data Stream Systems	2004	PODS	0.00018439857
895	Consistent Streaming Through Time: A Vision for Event Stream Processing	2007	CIDR	0.00013211204

Semantically Similar Papers

#	Overall Rank	Paper	Year	Venue
1	4,023	Real-Time Multi-Pattern Detection over Event Streams	2019	SIGMOD
2	6,513	Geospatial Stream Query Processing using Microsoft SQL Server StreamInsight	2010	VLDB
3	8,992	DLACEP: A Deep-Learning Based Framework for Approximate Complex Event Processing	2022	SIGMOD
4	895	Consistent Streaming Through Time: A Vision for Event Stream Processing	2007	CIDR
5	1,584	On Complexity and Optimization of Expensive Queries in Complex Event Processing	2014	SIGMOD
6	4,740	High-Performance Complex Event Processing over XML Streams	2012	SIGMOD
7	4,621	Join Query Optimization Techniques for Complex Event Processing Applications	2018	VLDB
8	8,917	Active Complex Event Processing: Applications in Real-Time Health Care	2010	VLDB
9	9,942	Complex Event Analytics: Online Aggregation of Stream Sequence Patterns	2014	SIGMOD
10	5,059	Active Complex Event Processing over Event Streams	2011	VLDB