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Efficient and Effective Algorithms for Revenue Maximization in Social Advertising

Summary: Novel approximation algorithms for revenue maximization via seed selection in social advertising with advertiser budgets. Tackles exact and relaxed influence oracle settings, yielding better approximation ratios and faster computation, with empirical gains on four datasets. (summarized by gpt-5-nano on Feb 09 2026)

Paper ID
6330
Venue
SIGMOD
Year
2021
Pagerank
5.3652634e-05
Overall Rank
8,813 | 39.54%
DOI
10.1145/3448016.3459243

Incoming Non-self Citations Over Time

Authors

BibTeX Citation

@inproceedings{han_sigmod21,
        title = {{Efficient and Effective Algorithms for Revenue Maximization in Social Advertising}},
        author = {Han, Kai and Wu, Benwei and Tang, Jing and Cui, Shuang and Aslay, Cigdem and Lakshmanan, Laks V. S.},
        series = {{SIGMOD} '21},
        booktitle = {Proceedings of the {ACM} {SIGMOD} International Conference on Management of Data},
        publisher = {Association for Computing Machinery},
        doi = {10.1145/3448016.3459243},
        url = {https://dl.acm.org/doi/10.1145/3448016.3459243},
        year = {2021}
}

Incoming Citations (Sorted by Pagerank)

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Outgoing Citations (Sorted by Pagerank)

Showing 18 of 18 cited papers.

Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.

Rank Cited Paper Year Venue Pagerank
194 Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency 2014 SIGMOD 0.000259047
296 A Data-Based Approach to Social Influence Maximization 2012 VLDB 0.00022220351
315 Influence Maximization in Near-Linear Time: A Martingale Approach 2015 SIGMOD 0.00021436156
453 Stop-and-Stare: Optimal Sampling Algorithms for Viral Marketing in Billion-scale Networks 2016 SIGMOD 0.00018145895
1,478 Online Processing Algorithms for Influence Maximization 2018 SIGMOD 0.00010651983
1,531 Debunking the Myths of Influence Maximization: An In-Depth Benchmarking Study 2017 SIGMOD 0.00010472526
1,919 Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models 2016 SIGMOD 9.4850778e-05
2,260 Online Topic-Aware Influence Maximization 2015 VLDB 8.8526838e-05
2,320 Influence Maximization Revisited: Efficient Reverse Reachable Set Generation with Bound Tightened 2020 SIGMOD 8.7576221e-05
2,547 From Competition to Complementarity: Comparative Influence Diffusion and Maximization 2016 VLDB 8.4331576e-05
2,752 Efficient Algorithms for Budgeted Influence Maximization on Massive Social Networks 2020 VLDB 8.1648436e-05
3,639 Revisiting the Stop-and-Stare Algorithms for Influence Maximization 2017 VLDB 7.2335041e-05
3,966 Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret 2015 VLDB 6.9848297e-05
4,795 Revenue Maximization in Incentivized Social Advertising 2017 VLDB 6.5032332e-05
4,804 Efficient Algorithms for Adaptive Influence Maximization 2018 VLDB 6.5010703e-05
5,095 Pricing Influential Nodes in Online Social Networks 2020 VLDB 6.3654556e-05
5,786 The Solution Distribution of Influence Maximization: A High-level Experimental Study on Three Algorithmic Approaches 2020 SIGMOD 6.0890538e-05
5,920 Efficient Approximation Algorithms for Adaptive Seed Minimization 2019 SIGMOD 6.0418521e-05
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