Overview of Turn Data Management Platform for Digital Advertising
Summary: Overview of Turn DMP: ingestion/integration, warehousing/analytics, and real-time activation. Discusses key research challenges and design choices, underscoring data management's central role in shaping the ad tech ecosystem. (summarized by gpt-5-nano on Feb 09 2026)
Incoming Non-self Citations Over Time
Authors
- 1. Hazem Elmeleegy (Turn Inc.)
- 2. Yinan Li (Turn Inc.)
- 3. Yan Qi (Turn Inc.)
- 4. Peter Wilmot (Turn Inc.)
- 5. Mingxi Wu (Turn Inc.)
- 6. Santanu Kolay (Turn Inc.)
- 7. Ali Dasdan (Turn Inc.)
- 8. Songting Chen (Meta)
BibTeX Citation
@article{elmeleegy_vldb13,
title = {{Overview of Turn Data Management Platform for Digital Advertising}},
author = {Elmeleegy, Hazem and Li, Yinan and Qi, Yan and Wilmot, Peter and Wu, Mingxi and Kolay, Santanu and Dasdan, Ali and Chen, Songting},
journal = {PVLDB},
series = {{VLDB} '13},
volume = {6},
number = {11},
pages = {1138--1149},
doi = {10.14778/2536222.2536238},
url = {https://doi.org/10.14778/2536222.2536238},
year = {2013}
}Incoming Citations (Sorted by Pagerank)
Showing 1 of 1 citing papers.
| Rank | Citing Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 7,238 | Kodiak: Leveraging Materialized Views For Very Low-Latency Analytics Over High-Dimensional Web-Scale Data | 2016 | VLDB | 5.664642e-05 |
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Outgoing Citations (Sorted by Pagerank)
Showing 8 of 8 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank | Cited Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 12 | C-Store: A Column-oriented DBMS | 2005 | VLDB | 0.00069513174 |
| 22 | Data Integration: A Theoretical Perspective | 2002 | PODS | 0.00056204792 |
| 49 | Weaving Relations for Cache Performance | 2001 | VLDB | 0.00043781096 |
| 51 | Dremel: Interactive Analysis of Web-Scale Datasets | 2010 | VLDB | 0.0004291425 |
| 199 | Integrating Vertical and Horizontal Partitioning into Automated Physical Database Design | 2004 | SIGMOD | 0.00025612088 |
| 1,791 | Cheetah: A High Performance, Custom Data Warehouse on Top of MapReduce | 2010 | VLDB | 9.7470504e-05 |
| 1,820 | Information Sharing Across Private Databases | 2003 | SIGMOD | 9.6791131e-05 |
| 2,849 | Column-Oriented Storage Techniques for MapReduce | 2011 | VLDB | 8.053191e-05 |
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