ITAA: An Intelligent Trajectory-driven Outdoor Advertising Deployment Assistant
Summary: ITAA tackles NP-hard billboard deployment by optimizing ad influence over moving trajectories via two trajectory-driven models. Its interactive, interpretable assistant helps advertisers and clients understand and select deployment strategies. (summarized by gpt-5.6-luna on Jul 24 2026)
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Authors
- 1. Yipeng Zhang (Royal Melbourne Institute of Technology University)
- 2. Zhifeng Bao (Royal Melbourne Institute of Technology University)
- 3. Songsong Mo (Wuhan University)
- 4. Yuchen Li (Singapore Management University)
- 5. Yanghao Zhou (Royal Melbourne Institute of Technology University)
BibTeX Citation
@article{zhang_vldb19,
title = {{ITAA: An Intelligent Trajectory-driven Outdoor Advertising Deployment Assistant}},
author = {Zhang, Yipeng and Bao, Zhifeng and Mo, Songsong and Li, Yuchen and Zhou, Yanghao},
journal = {PVLDB},
series = {{VLDB} '19},
volume = {12},
number = {12},
pages = {1790--1793},
doi = {10.14778/3352063.3352067},
url = {https://doi.org/10.14778/3352063.3352067},
year = {2019}
}
Incoming Citations (Sorted by Pagerank)
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| Rank | Citing Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 7,810 | Minimizing the Regret of an Influence Provider | 2021 | SIGMOD | 5.5393525e-05 |
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