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Minimizing the Regret of an Influence Provider

Summary: Shifts influence to OOH provider, formalizing MROAM to minimize regret from unmet requests and over-provisioning. MROAM is NP-hard and inapproximable; a randomized 2-neighborhood local search yields a dual-approximation, NYC/Singapore data show ~5× gains. (summarized by gpt-5-nano on Feb 09 2026)

Paper ID
6210
Venue
SIGMOD
Year
2021
Pagerank
5.5393525e-05
Overall Rank
7,810 | 46.42%
DOI
10.1145/3448016.3457257

Incoming Non-self Citations Over Time

Authors

BibTeX Citation

@inproceedings{zhang_sigmod21,
        title = {{Minimizing the Regret of an Influence Provider}},
        author = {Zhang, Yipeng and Li, Yuchen and Bao, Zhifeng and Zheng, Baihua and Jagadish, H. V.},
        series = {{SIGMOD} '21},
        booktitle = {Proceedings of the {ACM} {SIGMOD} International Conference on Management of Data},
        publisher = {Association for Computing Machinery},
        doi = {10.1145/3448016.3457257},
        url = {https://dl.acm.org/doi/10.1145/3448016.3457257},
        year = {2021}
}

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