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Spheres of Influence for More Effective Viral Marketing

Summary: Defines sphere of influence under probabilistic contagion and the Typical Cascade problem: minimize expected Jaccard distance to cascades from s. Proposes sampling-based Jaccard Median, an index to compute spheres efficiently, and a set-cover view of influence maximization with empirical gains over greedy. (summarized by gpt-5-nano on Feb 09 2026)

Paper ID
5339
Venue
SIGMOD
Year
2016
Pagerank
5.5907856e-05
Overall Rank
7,588 | 47.95%
DOI
10.1145/2882903.2915250

Incoming Non-self Citations Over Time

Authors

BibTeX Citation

@inproceedings{mehmood_sigmod16,
        title = {{Spheres of Influence for More Effective Viral Marketing}},
        author = {Mehmood, Yasir and Bonchi, Francesco and García-Soriano, David},
        series = {{SIGMOD} '16},
        booktitle = {Proceedings of the {ACM} {SIGMOD} International Conference on Management of Data},
        publisher = {Association for Computing Machinery},
        doi = {10.1145/2882903.2915250},
        url = {https://dl.acm.org/doi/10.1145/2882903.2915250},
        year = {2016}
}

Incoming Citations (Sorted by Pagerank)

Showing 2 of 2 citing papers.

Rank Citing Paper Year Venue Pagerank
5,556 Fast Maximal Clique Enumeration on Uncertain Graphs: A Pivot-based Approach 2022 SIGMOD 6.1751704e-05
7,771 Triangular Stability Maximization by Influence Spread over Social Networks 2023 VLDB 5.5470467e-05
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Outgoing Citations (Sorted by Pagerank)

Showing 6 of 6 cited papers.

Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.

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