Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models
Summary: Holistic Influence Maximization via an opinion-cum-interaction model; Maximizing the Effective Opinion (MEO) is NP-hard and non-approximable. OSIM using EaSyIM as scalable baseline delivers practical real-dataset performance with ~5% spread deviation. (summarized by gpt-5-nano on Feb 09 2026)
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Authors
- 1. Sainyam Galhotra (University of Massachusetts Amherst)
- 2. Akhil Arora (Xerox Corporation)
- 3. Shourya Roy (Xerox Corporation)
BibTeX Citation
@inproceedings{galhotra_sigmod16,
title = {{Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models}},
author = {Galhotra, Sainyam and Arora, Akhil and Roy, Shourya},
series = {{SIGMOD} '16},
booktitle = {Proceedings of the {ACM} {SIGMOD} International Conference on Management of Data},
publisher = {Association for Computing Machinery},
doi = {10.1145/2882903.2882929},
url = {https://dl.acm.org/doi/10.1145/2882903.2882929},
year = {2016}
}
Incoming Citations (Sorted by Pagerank)
Showing 16 of 16 citing papers.
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Outgoing Citations (Sorted by Pagerank)
Showing 5 of 5 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank | Cited Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 194 | Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency | 2014 | SIGMOD | 0.000259047 |
| 315 | Influence Maximization in Near-Linear Time: A Martingale Approach | 2015 | SIGMOD | 0.00021436156 |
| 2,260 | Online Topic-Aware Influence Maximization | 2015 | VLDB | 8.8526838e-05 |
| 3,966 | Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret | 2015 | VLDB | 6.9848297e-05 |
| 5,267 | GetReal: Towards Realistic Selection of Influence Maximization Strategies in Competitive Networks | 2015 | SIGMOD | 6.2925e-05 |
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