Managing Conflicting Interests of Stakeholders in Influencer Marketing

Summary: Models the brand–influencer agency as Profit Divergence Minimization in Investment-Persuasive Influencer Marketing Campaign (PDMIC); proves NP-hard. Employs staged search-space relaxation (binary → integer → continuous) with efficient approximate algorithms; experiments show strong performance. (summarized by gpt-5-nano on Feb 09 2026)

Paper ID: 6584
Venue: SIGMOD
Year: 2023
Pagerank: 4.3925641e-05
Overall Rank: 9,094 | 36.80%
DOI: 10.1145/3588934

Incoming Non-self Citations Over Time

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Incoming Citations (Sorted by Pagerank)

Showing 1 of 1 citing papers.

Rank	Citing Paper	Year	Venue	Pagerank
8,737	Efficient Approximation Algorithms for Minimum Cost Seed Selection with Probabilistic Coverage Guarantee	2024	SIGMOD	4.4520434e-05

Outgoing Citations (Sorted by Pagerank)

Showing 17 of 17 cited papers.

Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.

Rank	Cited Paper	Year	Venue	Pagerank
180	Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency	2014	SIGMOD	0.00037101192
338	Influence Maximization in Near-Linear Time: A Martingale Approach	2015	SIGMOD	0.00026987013
1,652	Debunking the Myths of Influence Maximization: An In-Depth Benchmarking Study	2017	SIGMOD	0.00010999442
1,891	Towards Model-based Pricing for Machine Learning in a Data Marketplace	2019	SIGMOD	0.0001018452
2,226	Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models	2016	SIGMOD	9.2532857e-05
2,485	Efficient Algorithms for Budgeted Influence Maximization on Massive Social Networks	2020	VLDB	8.6657901e-05
2,746	Toward Practical Query Pricing with QueryMarket	2013	SIGMOD	8.1824056e-05
3,895	QIRANA: A Framework for Scalable Query Pricing	2017	SIGMOD	6.6529481e-05
4,108	Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret	2015	VLDB	6.4370139e-05
4,140	Protecting Data Markets from Strategic Buyers	2022	SIGMOD	6.4114048e-05
5,083	Revenue Maximization in Incentivized Social Advertising	2017	VLDB	5.705337e-05
5,170	Pricing Influential Nodes in Online Social Networks	2020	VLDB	5.6416844e-05
6,669	Influence Maximization in Real-World Closed Social Networks	2023	VLDB	4.9629357e-05
7,991	Minimizing the Regret of an Influence Provider	2021	SIGMOD	4.6083801e-05
8,808	Efficient and Effective Algorithms for Revenue Maximization in Social Advertising	2021	SIGMOD	4.4413146e-05
9,449	Dynamic Pricing in Spatial Crowdsourcing: A Matching-Based Approach	2018	SIGMOD	4.3367172e-05
9,450	Online Optimization and Fair Costing for Dynamic Data Sharing in a Cloud Data Market	2014	SIGMOD	4.3367172e-05

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2,226	Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models	2016	SIGMOD	9.2532857e-05
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9,686	Mining Revenue-Maximizing Bundling Configuration	2015	VLDB	4.3006524e-05
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