Using a Fuzzy Classification Query Language for Customer Relationship Management
Summary: Presents a fuzzy CQL for CRM, uniting relational DBs with fuzzy logic to treat customer relationships as assets. Enables automated marketing workflows—boosting equity, loyalty programs, and targeted campaigns via fuzzy classification. (summarized by gpt-5-nano on Feb 09 2026)
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Authors
- 1. Andreas Meier
- 2. Nicolas Werro
- 3. Martin Albrecht
- 4. Miltiadis Sarakinos
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