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Overview of Turn Data Management Platform for Digital Advertising

Summary: Overview of Turn DMP: ingestion/integration, warehousing/analytics, and real-time activation. Discusses key research challenges and design choices, underscoring data management's central role in shaping the ad tech ecosystem. (summarized by gpt-5-nano on Feb 09 2026)

Paper ID
10551
Venue
VLDB
Year
2013
Pagerank
4.3443757e-05
Overall Rank
9,387 | 34.70%
DOI
-

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