Maximizing Social Welfare in a Competitive Diffusion Model

Summary: Maximizes social welfare in competitive diffusion under a utility-driven model (UIC), focusing on multi-item incentives. Proves NP-hardness to approximate within any constant and provides incentive-aware algorithms, including a (1−1/e−ε)-approximation for restricted settings with strong empirical gains. (summarized by gpt-5-nano on Feb 09 2026)

Paper ID: 12580
Venue: VLDB
Year: 2021
Pagerank: 4.4896282e-05
Overall Rank: 8,591 | 40.24%
DOI: 10.14778/3436905.3436920

Incoming Non-self Citations Over Time

Authors

Incoming Citations (Sorted by Pagerank)

Showing 3 of 3 citing papers.

Rank	Citing Paper	Year	Venue	Pagerank
11,139	Host Profit Maximization: Leveraging Performance Incentives and User Flexibility	2024	VLDB	4.1945683e-05
11,202	Mitigating Filter Bubbles Under a Competitive Diffusion Model	2023	SIGMOD	4.1945683e-05
11,208	Efficient Algorithm for Budgeted Adaptive Influence Maximization: An Incremental RR-set Update Approach	2023	SIGMOD	4.1945683e-05

Outgoing Citations (Sorted by Pagerank)

Showing 9 of 9 cited papers.

Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.

Rank	Cited Paper	Year	Venue	Pagerank
337	Influence Maximization in Near-Linear Time: A Martingale Approach	2015	SIGMOD	0.00027011645
436	Stop-and-Stare: Optimal Sampling Algorithms for Viral Marketing in Billion-scale Networks	2016	SIGMOD	0.00023259324
1,801	Online Processing Algorithms for Influence Maximization	2018	SIGMOD	0.00010510943
2,371	From Competition to Complementarity: Comparative Influence Diffusion and Maximization	2016	VLDB	8.9482922e-05
2,490	Online Topic-Aware Influence Maximization	2015	VLDB	8.6584707e-05
4,109	Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret	2015	VLDB	6.4432261e-05
4,220	Revisiting the Stop-and-Stare Algorithms for Influence Maximization	2017	VLDB	6.3493792e-05
5,083	Revenue Maximization in Incentivized Social Advertising	2017	VLDB	5.7108274e-05
5,938	Maximizing Welfare in Social Networks under A Utility Driven Influence Diffusion model	2019	SIGMOD	5.2650733e-05

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