Managing Conflicting Interests of Stakeholders in Influencer Marketing

Authors

• 1. Shixun Huang (Royal Melbourne Institute of Technology)
• 2. Junhao Gan (University of Melbourne)
• 3. Zhifeng Bao (Royal Melbourne Institute of Technology)
• 4. Wenqing Lin (Tencent)

@inproceedings{huang_sigmod23,
        title = {{Managing Conflicting Interests of Stakeholders in Influencer Marketing}},
        author = {Huang, Shixun and Gan, Junhao and Bao, Zhifeng and Lin, Wenqing},
        series = {{SIGMOD} '23},
        booktitle = {Proceedings of the {ACM} {SIGMOD} International Conference on Management of Data},
        publisher = {Association for Computing Machinery},
        doi = {10.1145/3588934},
        url = {https://dl.acm.org/doi/10.1145/3588934},
        year = {2023}
}

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