Efficient and Effective Algorithms for Revenue Maximization in Social Advertising

Authors

• 1. Kai Han (University of Science and Technology Beijing)
• 2. Benwei Wu (University of Science and Technology Beijing)
• 3. Jing Tang (National University of Singapore)
• 4. Shuang Cui (University of Science and Technology Beijing)
• 5. Cigdem Aslay (Aarhus University)
• 6. Laks V. S. Lakshmanan (University of British Columbia)

@inproceedings{han_sigmod21,
        title = {{Efficient and Effective Algorithms for Revenue Maximization in Social Advertising}},
        author = {Han, Kai and Wu, Benwei and Tang, Jing and Cui, Shuang and Aslay, Cigdem and Lakshmanan, Laks V. S.},
        series = {{SIGMOD} '21},
        booktitle = {Proceedings of the {ACM} {SIGMOD} International Conference on Management of Data},
        publisher = {Association for Computing Machinery},
        doi = {10.1145/3448016.3459243},
        url = {https://dl.acm.org/doi/10.1145/3448016.3459243},
        year = {2021}
}

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