Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret
Summary: Introduces minimum-regret ad allocation that exploits viral propagation while preventing advertisers from underreporting budgets to free-ride on network effects. Despite NP-hardness and no factor approximation, gives budget-parameterized guarantees and a scalable algorithm that outperforms baselines on four real datasets. (summarized by gpt-5.6-luna on Jul 24 2026)
Incoming Non-self Citations Over Time
Authors
- 1. Cigdem Aslay (Pompeu Fabra University; Yahoo)
- 2. Wei Lu (University of British Columbia)
- 3. Francesco Bonchi (Yahoo)
- 4. Amit Goyal (Twitter)
- 5. Laks V.S. Lakshmanan (University of British Columbia)
BibTeX Citation
@article{aslay_vldb15,
title = {{Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret}},
author = {Aslay, Cigdem and Lu, Wei and Bonchi, Francesco and Goyal, Amit and Lakshmanan, Laks V.S.},
journal = {PVLDB},
series = {{VLDB} '15},
volume = {8},
number = {7},
pages = {814--825},
doi = {10.14778/2752939.2752944},
url = {https://doi.org/10.14778/2752939.2752944},
year = {2015}
}Incoming Citations (Sorted by Pagerank)
Showing 9 of 9 citing papers.
| Rank | Citing Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 1,965 | Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models | 2016 | SIGMOD | 9.3015421e-05 |
| 4,912 | Revenue Maximization in Incentivized Social Advertising | 2017 | VLDB | 6.3550704e-05 |
| 5,203 | Pricing Influential Nodes in Online Social Networks | 2020 | VLDB | 6.2287953e-05 |
| 7,449 | Analysis of Influence Contribution in Social Advertising | 2022 | VLDB | 5.5221586e-05 |
| 7,975 | Minimizing the Regret of an Influence Provider | 2021 | SIGMOD | 5.4125009e-05 |
| 8,765 | Maximizing Social Welfare in a Competitive Diffusion Model | 2021 | VLDB | 5.2815275e-05 |
| 8,988 | Efficient and Effective Algorithms for Revenue Maximization in Social Advertising | 2021 | SIGMOD | 5.2423984e-05 |
| 9,424 | Managing Conflicting Interests of Stakeholders in Influencer Marketing | 2023 | SIGMOD | 5.1779852e-05 |
| 11,669 | Host Profit Maximization: Leveraging Performance Incentives and User Flexibility | 2024 | VLDB | 4.9769913e-05 |
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Outgoing Citations (Sorted by Pagerank)
Showing 2 of 2 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank | Cited Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 199 | Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency | 2014 | SIGMOD | 0.00025510476 |
| 299 | A Data-Based Approach to Social Influence Maximization | 2012 | VLDB | 0.00021801848 |
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