Pricing Influential Nodes in Online Social Networks
Summary: Prices influential nodes for influencer marketing when advertisers cannot access OSN topology, optimizing a divergence between prices and expected influence. Provides an accuracy-guaranteed estimator and validates superior pricing on real social-network datasets. (summarized by gpt-5.6-luna on Jul 24 2026)
Incoming Non-self Citations Over Time
Authors
- 1. Yuqing Zhu (Nanyang Technological University)
- 2. Jing Tang (National University of Singapore)
- 3. Xueyan Tang (Nanyang Technological University)
BibTeX Citation
@article{zhu_vldb20,
title = {{Pricing Influential Nodes in Online Social Networks}},
author = {Zhu, Yuqing and Tang, Jing and Tang, Xueyan},
journal = {PVLDB},
series = {{VLDB} '20},
volume = {13},
number = {10},
pages = {1614--1627},
doi = {10.14778/3401960.3401961},
url = {https://doi.org/10.14778/3401960.3401961},
year = {2020}
}Incoming Citations (Sorted by Pagerank)
Showing 7 of 7 citing papers.
| Rank | Citing Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 6,526 | CompressGraph: Efficient Parallel Graph Analytics with Rule-Based Compression | 2023 | SIGMOD | 5.7559739e-05 |
| 7,368 | One Set to Cover All Maximal Cliques Approximately | 2022 | SIGMOD | 5.5407607e-05 |
| 7,445 | Analysis of Influence Contribution in Social Advertising | 2022 | VLDB | 5.5247739e-05 |
| 8,978 | Efficient and Effective Algorithms for Revenue Maximization in Social Advertising | 2021 | SIGMOD | 5.2448813e-05 |
| 9,415 | Managing Conflicting Interests of Stakeholders in Influencer Marketing | 2023 | SIGMOD | 5.1804375e-05 |
| 9,952 | Efficient and Effective Algorithms for A Family of Influence Maximization Problems with A Matroid Constraint | 2025 | VLDB | 5.1038322e-05 |
| 11,723 | Efficient Algorithm for Budgeted Adaptive Influence Maximization: An Incremental RR-set Update Approach | 2023 | SIGMOD | 4.9793485e-05 |
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Outgoing Citations (Sorted by Pagerank)
Showing 8 of 8 cited papers.
Citations counted here include only citations to other VLDB/SIGMOD/CIDR/PODS papers in this database.
| Rank | Cited Paper | Year | Venue | Pagerank |
|---|---|---|---|---|
| 199 | Influence Maximization: Near-Optimal Time Complexity Meets Practical Efficiency | 2014 | SIGMOD | 0.00025522558 |
| 320 | Influence Maximization in Near-Linear Time: A Martingale Approach | 2015 | SIGMOD | 0.00021143147 |
| 455 | Stop-and-Stare: Optimal Sampling Algorithms for Viral Marketing in Billion-scale Networks | 2016 | SIGMOD | 0.0001796092 |
| 1,474 | Online Processing Algorithms for Influence Maximization | 2018 | SIGMOD | 0.00010556999 |
| 4,047 | Viral Marketing Meets Social Advertising: Ad Allocation with Minimum Regret | 2015 | VLDB | 6.8312773e-05 |
| 4,652 | Efficient Algorithms for Adaptive Influence Maximization | 2018 | VLDB | 6.485164e-05 |
| 4,911 | Revenue Maximization in Incentivized Social Advertising | 2017 | VLDB | 6.3580802e-05 |
| 5,688 | Efficient Approximation Algorithms for Adaptive Seed Minimization | 2019 | SIGMOD | 6.0356384e-05 |
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| 1 | 8,978 | Efficient and Effective Algorithms for Revenue Maximization in Social Advertising | 2021 | SIGMOD |
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| 3 | 11,663 | Host Profit Maximization: Leveraging Performance Incentives and User Flexibility | 2024 | VLDB |
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| 6 | 4,911 | Revenue Maximization in Incentivized Social Advertising | 2017 | VLDB |
| 7 | 2,229 | Real-time Targeted Influence Maximization for Online Advertisements | 2015 | VLDB |
| 8 | 8,958 | Finding Seeds and Relevant Tags Jointly: For Targeted Influence Maximization in Social Networks | 2018 | SIGMOD |
| 9 | 9,415 | Managing Conflicting Interests of Stakeholders in Influencer Marketing | 2023 | SIGMOD |
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